Updates on what we're building, learning, and seeing in the market.
A survey from September: 100% of the revenue organisations surveyed say they use AI somewhere in their processes. Only 20.6% describe themselves as "production-ready with measurable results". 28.2% are still in the experimentation phase. The same survey explains why the gap exists:
Read more about 100% Use AI. 20.6% Can Show Results. What Are the 20.6% Doing Differently? →
At Dreamforce (15 September), Salesforce launched AIforce — an agent interface layer that brings CRM data and functionality to where employees already work. Slack. Microsoft Teams. Claude. Not into Salesforce.
Read more about "You may never log in to Salesforce again" — Salesforce is dissolving its own interface →
Clay published a customer case study with Legora, the Stockholm-based legal AI company (700+ law firms and legal departments as customers, over $100 million in revenue). Their Director of Demand Generation, Francesca Pavan, describes what has actually happened since they rebuilt their growth engine:
Read more about 70% faster campaigns, 90% match rate — and 6,000 golf-interested prospects →
There is a lot of talk about AI in sales. About automated prospecting. AI personalisation. Intent data. Signals. Agents. Enrichment. But the most important question is actually much simpler: Does sales actually get better? When you look at both research into Revenue Operations and concrete results from companies working in a structured way with platforms such as Clay, the answer is clear. The potential does not primarily lie in being able to send more emails. It lies in building a better system
Read more about What happens to sales when Revenue Operations becomes a system? →
Period: 21–28 August 2026. This was a relatively quiet news week outside Clay’s own product launches – no concrete new item was found this week from Swedish or European sources specifically, despite a broad search. The three points below are those judged to be genuinely new (not already covered in last week’s post) and concrete enough to be useful. I have chosen to keep the brief short rather than pad it out with reworked evergreen material.
Read more about RevOps & GTM – Weekly News 2026-08-28 →
Clay is releasing 12 updates in 12 weeks, and first out is Audiences. It looks like a feature. It is really a shift in what a prospecting tool is — from static list to living market.
Read more about TAM stops being a list →
After the past six months, I have arrived at a conclusion that I believe will define the next two years: Tools are changing faster than any organisation can currently change its ways of working. And we are not in the middle of this change. We are at the beginning.
Read more about Welcome to our new website – built entirely in Claude and Lovable →
Under våren har det hänt en hel del i Clay. Vi märker av det i varenda ny kundimplementation vi gör – arbetet ser inte längre ut som det gjorde för sex månader sen. Tre av de nyheterna sticker ut. Alla tre pekar åt samma håll: från att Clay är ett verktyg som en teknisk RevOps-person sitter i, till att Clay blir en central motor vars funktionalitet distribueras ut i hela organisationen. Det är ett större skifte än det låter.
Read more about Tre nyheter från Clay som förändrar hur RevOps kan jobba →
De flesta som köper Clay gör samma sak med det som de gjorde med sina förra verktyg: bygger listor. Filtrerar på bransch. Filtrerar på storlek. Filtrerar på titel. Exporterar. Skickar sekvens. Och undrar sen varför resultatet ser ut som det alltid har gjort.
Read more about Att använda Clay för att sourca listor är slöseri med pengar →