News from mindwile

Method·8 September 2026

What happens to sales when Revenue Operations becomes a system?

There is a lot of talk about AI in sales. About automated prospecting. AI personalisation. Intent data. Signals. Agents. Enrichment. But the most important question is actually much simpler: Does sales actually get better? When you look at both research into Revenue Operations and concrete results from companies working in a structured way with platforms such as Clay, the answer is clear. The potential does not primarily lie in being able to send more emails. It lies in building a better system

Method·29 August 2026

RevOps & GTM – Weekly News 2026-08-28

Period: 21–28 August 2026. This was a relatively quiet news week outside Clay’s own product launches – no concrete new item was found this week from Swedish or European sources specifically, despite a broad search. The three points below are those judged to be genuinely new (not already covered in last week’s post) and concrete enough to be useful. I have chosen to keep the brief short rather than pad it out with reworked evergreen material.

GTM·27 July 2026

TAM stops being a list

Clay is releasing 12 updates in 12 weeks, and first out is Audiences. It looks like a feature. It is really a shift in what a prospecting tool is — from static list to living market.

Ways of working·1 July 2026

Welcome to our new website – built entirely in Claude and Lovable

After the past six months, I have arrived at a conclusion that I believe will define the next two years: Tools are changing faster than any organisation can currently change its ways of working. And we are not in the middle of this change. We are at the beginning.

Metod·8 Juni

Tre nyheter från Clay som förändrar hur RevOps kan jobba

Under våren har det hänt en hel del i Clay. Vi märker av det i varenda ny kundimplementation vi gör – arbetet ser inte längre ut som det gjorde för sex månader sen. Tre av de nyheterna sticker ut. Alla tre pekar åt samma håll: från att Clay är ett verktyg som en teknisk RevOps-person sitter i, till att Clay blir en central motor vars funktionalitet distribueras ut i hela organisationen. Det är ett större skifte än det låter.

Clay·26 Maj 2026

Att använda Clay för att sourca listor är slöseri med pengar